M. A. – PR

M.A. [PUBLIC RELATIONS]
The department of Bachelors of Mass Media has introduced a university affiliated Post Graduate Degree Course- M.A in Public Relations, from this academic year. The duration of the course is 2 years pided into 4 semesters. The scheme of the course and detailed syllabus is as follows:

SCHEME OF COURSES AND DETAILED SYLLABUS
Semester I

 

Course
Name of Course
Teaching
Term works
Code
A. Core Courses
hours*
Learning hours 
Theory and Practice
Credits
PR01
Public Relations
48
180
6
PR02
Media Relations and Media Writing
48
180
6
PR03
Introduction to Organizational
Behaviour and HR policies
48
180
6
PR04
Research in Public Relations – I
48
180
6
TOTAL
192
720
24

Course
Name of Course
Term works
Code
B. Elective Courses
Learning hours 
Credits
CJ02
Ethic
180
6
CJ04
Media Criticism
180
6
TOTAL
360
12

Semester – II

Course
Name of Course

Term works
Code
A. Core Courses
Teaching
hours*
Learning hours 
Credits
PR05
Public Relations Campaign
48
180
6
PR06
Research in Public Relations – II
48
180
6
PR07
Media Relations and Media Writing
48
180
6
PR08
Media Laws
48
180
6
TOTAL
192
720
24

Course
Name of Course
Term works
Code
B. Elective Courses
Learning hours 
Credits
CJ10
Introduction to Television Studies
180
6
CJ11
Introduction to Film Studies
180
6
TOTAL
360
12

Semester – III

Course
Name of Course

Term works
Code
A. Core Courses
Teaching
hours*
Learning hours 
Credits
PR09
Public Relations in the Private and Public Sector
48
180
6
PR10
Role of Finance in Public Relations
48
180
6
PR11
Media Management
48
180
6
PR12
Media Advocacy
48
180
6
TOTAL
192
720
24

Course
Name of Course
Term works
Code
B. Elective Courses
Learning hours 
Credits
CJ23
Advertising Communication and Management
180
6
CJ27
Media and Culture
180
6
TOTAL
360
12


SEMESTER – IV
Semester IV involves continuous evaluation of dissertation of the learners. The teaching hours per faculty would be 180 hours and learning hours would be 720 hours and the number of credits awarded for the dissertation would be minimum 24.

(Self Financing Courses Section)

Fees Chargeable per annum for M.A. (Public Relation)
*(Subject to revision)

Particulars M.A – Part I (Public Relation) M.A – Part II (Public Relation)

1

Tuition Fees 40000.00 40000.00

2

Library Fees 1000.00 1000.00

3

Gymkhana Fees 400.00 400.00

4

Other Fees / Extra Curricular Activity Fees 250.00 250.00

5

Examination Fees 1220.00 1220.00

6

Marksheet 100.00 100

7

Registration Fees 825.00 0

8

Disaster Relief Fund 10.00 10.00

9

Admission Processing  200.00 200.00

10

Utility Fees 250.00 250.00

11

Magazine Fees 100.00 100.00

12

ID & Library Card Fee 50.00 50.00

13

Group Insurance Fees 40.00 40.00

14

Students Welfare Fund 50.00 50.00

15

Development Fees 500.00 500.00

16

Vice Chancellor’s Fund 30.00 30.00

17

Univ. Sports & Cultural Activities 30.00 30.00

18

E-Charges 20.00 20.00

19

Computer Practicals 1000.00 1000.00

20

Alumni Association 25.00 25.00

21

Lab Fees 2000.00 2000.00

22

Document Verification Fees ** ** **

23

University Convocation Fee 0.00 250.00

24

Caution Money Deposit 150.00 0.00

25

Laboratory Deposit 400.00 0.00

26

Library Deposit 250.00 0.00
TOTAL 48900.00 47525.00
*Fees are subject to modification as per University Rule
**Document Verification Fees Rs.400/- applicable to Elgibility Students
Additional amount not exceeding Rs.2500.00 shall be payable by every student towards Tution fees, Utility fees & Exam fees
FEES SHOULD BE PAID ONLY BY DEMAND DRAFT / PAY ORDER
DEMAND DRAFT SHOULD BE DRAWN IN FAVOUR OF:
“PRINCIPAL, VES COLLEGE OF ARTS, SCIENCE & COMMERCE, MUMBAI-71”

Cancellation of Admission: Students cancelling their admission will be entitled to receive the refund of fee paid after deduction of the amount as indicated below:

REFUND OF FEES
(AIDED & SELF-FINANCING COURSES EXCEPT M.A., M.COM & M.SC.)

O.2859: Refund of Tuition, Developement and all other fees after cancellation of admissions:
** Fees for Intership is not Include in the above fee Structure and will have to be born by Student on as is basis.