Department of Multimedia and Mass Communication

Academics and Co-Curricular Activities:

Our department believes in holistic learning that goes beyond the classroom. We offer a rich blend of academic rigor and experiential learning through various engaging events and activities:

• Media Exhibition: A subject-oriented exhibition where students showcase their creative projects, exploring different facets of media production, storytelling, and digital content creation.
• Raaga: An electrifying intra-collegiate cultural festival celebrating talent across music, dance, drama, art, and literature, fostering a spirit of creativity and collaboration.
• VESCON: An intercollegiate academic fest hosted by the BAMMC Department, featuring events that bridge creativity with curriculum, such as I-Talkies (Short Film Making), War of DJs, Wall of Graffiti, Photography contests, VESMUN, VESCON through your lens, Live Reporting and more. It serves as a platform for students to exhibit their media skills while networking with peers and industry experts.
• Social Awareness Week (SAW): A compassionate initiative aimed at sensitizing students to social issues by providing meaningful services to those in need, nurturing empathy, social responsibility, and community engagement.
• Unmasking Media: A digital workshop offering insightful sessions with industry experts, helping students explore diverse career paths in media. These sessions cover emerging trends, technological advancements, and the future of media.
• Field Visits: First hand exposure to the media industry through visits to renowned institutions like The Times of India, film studios, Whistling Woods International, the National Museum of Indian Cinema, and more. Students gain practical knowledge of media workflows, production techniques, and industry standards.
• Goonj: An in-house publication conceptualized, written, and designed by students, serving as a platform to express their perspectives and creativity. It showcases investigative stories, interviews, features, reviews, and more, allowing students to experience the thrill of publishing.
• Industrial Visits: A three to four days visit is organised by the department to various places in India to understand the practicalities of the industry. The department has been to Film and Television Institute of India (FTII), Mapro Gardens, Madhusagar Honey Factory, Cheese Factory & many more.

Additionally, students are encouraged to participate in national and international media competitions, internship programs, and research projects to enhance their industry readiness.

Special Lectures and Workshops: To bridge the gap between theory and practice, the department organizes special lectures, workshops, field visits, and live projects, giving students invaluable industrial insights. Experts from diverse fields are invited to share their knowledge, covering areas such as:

• Photoshop & Photography
• Film Analysis
• Journalism
• Public Relations
• Advertising
• Filming and Photography
• Fashion Industry
• Content Creation
• Digital Marketing

Specialization in BAMMC:

In their third year, students can choose to specialize in either:

• Advertising: Focused on the art of persuasion through creative storytelling, brand strategy, and media planning.
• Journalism: Centered around investigative reporting, storytelling, and ethical news dissemination across various media platforms.

Job Prospects After BAMMC:

The BAMMC program has become one of the most sought-after courses among today’s youth, offering a gateway to dynamic career paths. Graduates emerge well-prepared to pursue rewarding roles in fields such as:

• Public Relations
• Advertising
• Digital Marketing
• Radio Jockeying
• Journalism (Print, Broadcast, Digital)
• Filmmaking
• Photography
• Graphic Designing
• Video Editing
• Social Media Management
• Event Management
• Corporate Communications
• Media Planning and Strategy
• Content Creation and Copywriting

The department maintains strong industry connections, enabling students to secure internships and job placements with top media houses, advertising agencies, PR firms, and digital media companies. Alumni from the department have gone on to work with reputed organizations, create their own media ventures, and contribute significantly to the media and communication landscape.

As rightly quoted, “Mass Media Never Stops.” Even during the COVID-19 pandemic in 2019, when industries worldwide faced a standstill, the media industry surged ahead. Social and broadcast media kept the world connected, OTT platforms revolutionized cinema consumption, and print media swiftly adapted to e-print formats — a testament to the resilience and adaptability of media.

Whether behind the camera, behind the scenes, or at the forefront of storytelling, our students graduate equipped with the skills, creativity, and confidence to shape the future of media.

THE BAMMC DEPARTMENT IS NOT JUST ABOUT EDUCATION; IT’S ABOUT SHAPING STORYTELLERS, CHANGE-MAKERS, AND VISIONARIES WHO WILL REDEFINE MEDIA AND COMMUNICATION FOR GENERATIONS TO COME. JOIN US AND EMBARK ON A TRANSFORMATIVE JOURNEY WHERE LEARNING MEETS LIMITLESS POSSIBILITIES.